Compare Landis and Realtor.com ReadyConnect (Opcity)
For Sellers
For Buyers
For Buyers
Answer: Landis is a rent-to-own program that does not provide real estate services while Realtor.com ReadyConnect (Opcity) is a referral fee network that enables broker-to-broker collusion with use of blanket referral agreements
Buying with Landis
Landis is a rent-to-own program that purchases the home and then rents it out to you as a tenant. Landis claims to operate a one-year program for the tenants to buy the property once they can afford a down payment. A common complaint with all rent-to-own programs is an inability of the tenant to secure a loan in time to purchase the property, at which point the tenant is either forced to walk away with a loss or continues to rent.
Landis may sometimes suggest that a customer reach out to someone (e.g. a lender) who can help them, but the company doesn’t make money from it, and only gives the info to the customer, not the customer's info to anyone else. Landis does not receive any referral fees from third parties (such as lenders, real estate brokers, etc.) and keenly guards customers' information. This is a refreshing approach that adds value to consumers. Landis states that: "companies at our stage don't have any incentive to charge hidden fees: growth and customer experience simply matter much more than revenue."
Landis Pricing
Landis revenue comes from the price of rent and a 3% increase between the price of the home when Landis buys it and the price it sells it to the tenant after a year.
Landis is silent on what happens in a situation when the price of the home drops before the tenant can buy it, or if the mortgage rates increase during the tenancy period. When consumers use Landis, they are unable to take advantage of a buyer’s commission rebate from a real estate agent because the company is the one actually buying the home.
Landis states that it receives "no rebates or commissions from agents, we pay agents their full commission, as though they were working with the customer."
When it comes to the cost of rent Landis says that "we're very upfront with our users that during the 12 months of the program, we are more expensive than owning, or even renting. That's because we need our customers to put money to the side for their down payment … our only revenue is market rent and 3% appreciation at the end of the year. The economics work out because we're in areas where average rents are high."
Listing Services
- This Service Does Not Represent Sellers
Buyer's Agent Services
- This Service Does Not Represent Buyers
Landis Editor's Review:
Landis program purchases the home and rents it to the tenant with an option to buy. Landis reviews full financial, credit, and work history of each potential tenant. Those few applicants who pass the screening may select a home within the allowed amount Landis sets. A tenant pays rent, a portion of which becomes a down payment to eventually buy the home. After a year, if the tenant decides to move out, Landis deducts half of the down payment amount saved, as an added fee. When purchasing a house from Landis, a tenant must and pay closing costs of the sale.
Landis has only enough cash on hand (structured as debt) to place offers against a handful of properties. This is why the company likely rejects the majority of applications as a way to reduce risk. It is safe to assume that only a very small number of applications with Landis are approved.
According to the company, "lenders send us customers that want to buy a home but can't close on a loan. It could be due to a low credit score, insufficient down payment, a recent bankruptcy, self-employment, or some other reason."
To secure a mortgage on competitive terms is a primary and the best option to buy a home. Yes, the down payment is difficult, but adding Landis to the mix doesn't solve the overall affordability. Landis claims that owning a home is always cheaper than renting it, but Landis is a landlord.
There is nothing to substantiate that renting a home from Landis is less expensive to own it during that same time frame. There is also nothing to suggest that Landis is offering reduced rent to the tenant at any given time. Buying a property is a risk, and Landis must account for this risk with added fees. The true costs of this rent-to-buy program are incredibly difficult to estimate by anyone other than Landis, and these costs are absolutely real.
Buyers are unlikely to receive a buyer's rebate from a real estate agent when buying with Landis program.
Buying a home is one of the most important transactions in people's lives, especially the first home. By adding Landis rent-to-own proposition, buyers are subjecting their transaction to the additional 3% appreciation fees, paying rent, and a possible loss of half of the down payment amount if moving out.
Landis receives a neutral editor's score because of several factors. When asked, the company declined to disclose its application volume and applicant success rates. Lack of this information makes it difficult to estimate the “weight” of overall operations and the returns the company is required to make against the total number of participants.
An undisputed positive is that the company doesn’t make money from referrals, making their claims to hold consumers’ best interest viable.
Landis claims that owning in the long term is cheaper than renting, especially in the markets where it operates. However, there is no clear evidence money is saved and there is no evidence that consumers who choose the Landis model end up with a higher chance of purchasing the home.
Landis states: “We completely agree that a mortgage is better. That's why we coach all our customers to do what they need to get a mortgage. It's the whole point of the company. We work with those who simply can't get a mortgage (because of credit score, down payment, etc.) and we coach them to fix what prevents them from getting one. As soon as they can get one, they graduate from the program.”
We find no solid evidence that Landis offers home buyers tangible savings as part of their rent-to-own program, but at the same time, some home buyers may decide for themselves that the program is worth the added fees.
Geodoma editorial staff remains overall neutral on the subject: we can neither recommend Landis nor suggest that buyers refrain from using the program.
Where does Landis operate?
Buying and Selling with Realtor.com ReadyConnect (Opcity)
WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.
Realtor.com ReadyConnect (Opcity)) is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.
United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.
Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.
Realtor.com ReadyConnect (Opcity) is a referral fee network designed to collect fees by matching consumers with local real estate agents willing to participate. Opcity operates as a licensed real estate brokerage in Texas under TREC License # 9005100, but it does not produce any services that are typically offered by real estate agents and does not represent consumers when buying or selling real estate in any State.
When consumers submit information to Realtor.com ReadyConnect (Opcity), this information is simply sold to real estate agents who are willing to pay for it with 30%-40% share of their commission.
Realtor.com ReadyConnect (Opcity) Pricing
Realtor.com ReadyConnect (Opcity) revenue comes from referral fees and sale of user data.
Listing Services
- This Service Does Not Represent Sellers
Buyer's Agent Services
- This Service Does Not Represent Buyers
Realtor.com ReadyConnect (Opcity) Editor's Review:
Opcity is a Texas licensed real estate broker that collects an undisclosed referral fee (estimated at 30%-40% of agent’s commission) from all real estate agents. This fee makes it hardly a free service for anyone since referral fees are inevitably passed down to consumers.
More importantly, Opcity is a real estate agent that “does not engage in actual real estate broker services.” Opcity systematically applies pay-to-play bias towards all matching results, meaning, only real estate agents that have agreed to pay a referral fee are matched with consumers.
Opcity audits all transactions and requires agents to update the status of each transaction on continued the basis because it needs to find out how much money real estate agents receive in commissions and when these fees will be due, inevitably collecting private details of consumer’s agreement for home purchase or sale.
Opcity further calls it a "dispatch process that matches agents to available leads based on lead's proximity, lead's price points." The main qualification for real estate agents who participate with Opcity is their willingness to pay a referral fee. With Opcity is a subsidiary brokerage for Realtor.com, what used to be an independent MLS Aggregator, now is a middle-man broker.
Realtor.com had acquired Opcity in 2018, making this scheme one of the most scaled and damaging Referral Fee Networks in the United States. Realtor.com Opcity scheme is the low point of a transparent real estate process. From Opcity's own description of the service, the nature of the process could not be clearer: "We send a lead alert via text or mobile push notification to the agent 1st in the queue. That agent has approximately 5 seconds to click-to-claim the lead alert before the 2nd agent receives a lead alert and can also click-to-claim the lead. 5 seconds later, another agent is alerted, and so on."
In this process Opcity "qualifies" and "dispatches" consumers, where consumers are no longer in the driver's seat, but instead, are traded as a commodity.
Opcity plays fees down, claiming there are "no upfront costs" and does not publically disclose the exact amount of referral fees it charges each agent, but it rigidly locks every participating real estate agent into a referral fee attached to the back-end of every contract. As a licensed real estate agent that doesn’t perform any real estate services or takes any responsibility for the transaction, it is not entirely clear how this process works under the Business and Professions Code and RESPA.
Clearly, real estate agents only sign-up with Opcity because the price of the referral fee can be easily incorporated into their client's agreement with excessive commissions.
Opcity receives the lowest score because this service is clearly biased and it claims to provide the complete opposite of what it actually does. Realtor.com Opcity must be well aware of this issue but continues to operate on pay-to-play methodology in order to collect fees that needlessly make home buying and selling more expensive. As a matter of this review, it is impossible to segregate Realtor.com from Opcity - consumers should avoid using either service in order to protect their information from being "sold as leads" to random agents while being subjected with heavy referral fees.