Compare Landed and Trusty

For Sellers

Not applicable
0
No Rates
Landed does not provide real estate services to home buyers.

For Sellers

Partner Agents
10%-35%
Referral Fee
Trusty Homes does not provide real estate services to home sellers. Instead, this company colludes with various real estate agents in exchange for kickbacks. Trusty Homes takes a 10% to 35% kickback from the net commission earned by the colluding Realtor. Collusion between any real estate entities is a felony.

For Buyers

Referred Agents
30%
Referral Fee
Landed does not provide real estate services to home buyers. Instead, this company matches consumers with real estate agents in exchange for an estimated 30% referral fee. Landed results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 30% of their commission to Landed.

For Buyers

Origination Fee
0.75%
Home Value
Instead of working with Laded referred agents, consumers (teachers) can pay an origination fee equal to what the agent referral fee would have been: 0.75% of the total cost of the home.

For Buyers

Partner Agents
10%-35%
Referral Fee
'Trusty Homes does not provide real estate services to home sellers. Instead, this company colludes with various real estate agents in exchange for kickbacks. Trusty Homes takes a 10% to 35% kickback from the net commission earned by the colluding Realtor. Collusion between any real estate entities is a felony.
Question: What is the difference between Landed and Trusty?
Answer: Both Landed and Trusty function as a referral fee network that enables broker-to-broker collusion with use of blanket referral agreements.
Compare Landed and Trusty for home buying and selling. Geodoma is an impartial and an open resource focused on trending real estate services, portals and start-ups.

First published: 05 December 2024
Last updated: 05 December 2024

Buying and Selling with Landed

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

Landed) is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


Landed is a referral fee network designed to collect fees by matching consumers with local real estate agents willing to participate. Landed operates as a licensed real estate brokerage in California under BRE License #01988003, but it does not produce any services that are typically offered by real estate agents and does not represent consumers when buying or selling real estate in any State.

Landed targets financially constrained consumer groups (teachers for now, but it soon plans to expand services to other professionals such as registered nurses, etc.) with a 10% down payment assistance option to co-invest when buying a home in expensive cities like San Francisco, Denver, Los Angeles, and Seattle.

The origination price of using the program, however, is hidden in referral fees that the company receives from each transaction when consumers work with agents referred by Landed.

Instead of working with Laded referred agents, consumers can pay an origination fee equal to what the agent referral fee would have been: 0.75% of the total cost of the home.

For example, if a consumer were to purchase a $1 million home, the origination fee equal to $7,500 would have to be paid in order to secure $100,000 down payment assistance. If the required down payment assistance amount is less, the fee would still remain the same. For example, if a consumer only wants to secure $50,000 in assistance, the origination fee still equals to $7,500 because this fee is based on the overall home value.

Landed also uses a select group of mortgage lenders who are specifically approved by the program. It is unclear what incentives are provided to Landed by these providers, or if consumers are able to use their own mortgage lender.

Landed Pricing

Landed revenue comes from either an estimated 30% broker referral fees, or origination fees set at 0.75% of purchased home value.

Chan Zuckerberg Initiative (CZI) provides cash funds to run the program. The 25% of the appreciation (or loss) in the price of the home upon sale is returned to Chan Zuckerberg Initiative and re-invested back into a down payment support fund.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

Landed Editor's Review:

On paper Landed seems to have a great idea – to help essential professionals (starting with educators) build financial security near the communities they serve. Digging deeper into the actual model turns out to be much less effective - Landed is a California licensed real estate broker that collects an estimated 30% referral fee from all real estate agents that participate. This fee makes it hardly a free service for anyone since referral fees are inevitably passed down to consumers. More importantly, Landed drives consumers toward agents who systematically price their services to accommodate such fees, this process is known as kickbacks.

Landed assistance program itself may be beneficial, but the costs of origination are certainly real. Landed uses excessive referral fees as a way to hide origination fees. Why? Simply because having to pay $7,500 to secure $100,000 down payment assistance (that comes with many strings attached, as well as a lien) seems a lot less attractive, especially when this fee remains the same, regardless of the assistance amount actually required.

By charging this fee as a form of commission kickbacks, the company hopes that most consumers won’t realize that this fee even exists – it is just a referral fee, who cares? In this review, we will show you how this fee very much exists and why it matters. Consumers can save tens of thousands by avoiding non-competitive real estate commissions, even if the buyer (teacher) decides to opt-in into Landed assistance program and pay the origination fee out-of-pocket.

Buyer’s refunds are available in all areas Landed currently offers an assistance program. The only way to take advantage of these savings is by negotiating with highly competitive real estate professionals without any referral fee agreements in place.

Buyer’s agents never work for free, instead, they can financially compete for consumers by offering refunds in 40 States. This is a legal incentive that helps to lower the cost of owning a home and is a growing trend in the industry.

Real estate agents only sign-up with Landed referral network because the price of the referral fee can be easily incorporated into their client’s agreement with excessive commissions. Landed either requires the use of their network, or it requires an origination fee to be paid, there is no third option.

As a licensed real estate agent that doesn’t perform any real estate services or takes any responsibility for the transaction, it is not entirely clear how Landed is able to operate under the Business and Professions Code and RESPA.

Nonetheless, funds from Chan Zuckerberg Initiative fund is a real incentive that consumers are able to utilize in exchange for a 25% share of the investment gain or loss with Landed (if Landed contributes less than 10% down, the future appreciation/depreciation sharing also changes proportionally. For every 1% Landed contributes, Landed shares in 2.5% of the appreciation (or depreciation, if any.)

We used a random home valued at around $1 Million to generate these results (as of April 2019.) Among various savings offers from local agents, we found two highly reputable agents (including a VC-backed flat fee agent that aims to deliver savings to consumers.)

Among these results, one agent offers 65% rebate that yields a buyer’s refund amount estimated at $19,500 and another offers $9,950 flat representation fee that yields buyer’s refund amount estimated at $20,050.

For the purpose of this discussion, these competitive saving, in the form of a refund, are about $20,000 (assuming 3% buyer’s agent commission split offered by the seller’s agent.) Home buyers do not pay any taxes on the amount, the refund is always tax-free, similar to any other service refund.

Now, the buyer can take this refund check of $20,000 pay the Landed origination fee out-of-pocket set at $7,500 and still walk away with $12,500 in cash savings. Why? These savings agents are highly competitive and advertise their rates subject to 0% referral fees.

Using Landed referral network, in this case, means leaving $12,500 on the table. Instead, a teacher can easily engage a great competitive agent, receive $20,000 amount as a refund, and only pay origination fee out-of-pocket set at $7,500.

In this review, we separate issue to secure down payment assistance with an ability to negotiate a competitive refund with your agent subject to 0% referral fees. We bring this origination fee to full transparency so that there no illusion on how Landed service actually operates and why it steers consumers toward their referral network.

You, the teacher, have to take into account the fact that you pay all homeownership expenses, county taxes, maintenance, insurance, interest and closing costs (you pay the costs of ownership, but you don’t make any monthly payments to Landed.) As such, home appreciation you gain comes at a very high price, while the origination fee is something that you pay upfront, either out-of-pocket or with excessive commissions.

Is $7,500 origination fee a worthy expense to secure down payment assistance? You have to decide this.

This simple test aims to point out that $20,000 in buyers refund is available to buyers in this situation when working with the right local agents. When using Landed referral fee network agents, the refund amount is likely to be zero.

Moreover, non-competitive fees offered by Landed referred agents will become incorporated into a mortgage payment, and instead of the consumer getting a tax-free refund, these fees further incur mortgage interest for the duration of the mortgage.

Landed receives the second lowest score because this service is clearly biased toward high-priced real estate agents, as it aims to brush off the true costs of origination fees set at 0.75% of purchased home value, typically hidden in referral fee agreements.

Landed was presented the following questions prior to the review getting published, but Landed has not responded with any comments.

  • Whenever the consumer approaches Landed, with their own buyer’s agent, what is the origination fee amount they would be required to pay in order to use the service?
  • Are consumers able to negotiate a buyer’s refund in California with agents who are part of Landed referral network?
  • What is the referral fee percentage or amount Landed charges real estate agents in the network?
  • What happens in cases where the consumer is looking to buy FSBO listed home, where there is no listing agent and no buyer’s agent commission is offered by the seller?

Landed must be well aware of these issues, but continues to operate on pay-to-play methodology in order to collect origination and referral fees that needlessly make home buying and selling more expensive, while claiming that it makes homeownership more affordable.

Teachers should certainly not ignore Landed as an option, but with a full understanding that there may better terms available to them elsewhere for buyer’s representation, and that this program comes with high fees attached.

Where does Landed operate?

Landed currently operates in select areas across California (San Francisco Bay Area, Los Angeles Metro Area, and San Diego Metro Area), Colorado (Denver and Boulder metro areas), and Washington (King County Metro Area)..

Buying and Selling with Trusty

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

Trusty) is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


Trusty is a broker-to-broker collusion scheme that allocates home buyers and sellers to a network of colluding Realtors through a "shell" real estate entity. When consumers submit information on the Trusty website, this information is sold in exchange for an undisclosed fee with real estate agents in a process known as a pay-to-play steering and a "blind match." Trusty, a California state brokerage, unlawfully allocates consumers with various Realtors as a hub-and-spoke conspiracy that inflates real estate commissions.

Trusty Pricing

Trusty fees come from Realtor commission kickbacks. All colluding buyer agents pay a 25% blanket referral fee for qualified buyers who close on any property. All colluding listing agents pay a 35% blanket referral fee for eligible sellers upon closing any home listing. All colluding Realtors pay a 10% blanket referral fee on any Trusty Exclusive Property purchased by their existing clients.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

Trusty Editor's Review:

Trusty Labs, Inc. (dba Trusty, Trusty Homes) is a licensed real estate firm in the State of California License No. 01527508 operates as a "shell" broker to collect an undisclosed referral fee, set at 10% to 35% from the gross commissions, paid by all colluding Realtors in the network, aka Trusty Partner Agents. This fee is inevitably passed down to consumers in a form of inflated real estate commissions when selling or buying any home.

According to the scheme, "Many of our buyer and homeowner clients are unrepresented so we refer to active local agents to help achieve their goals. Trusty refers buy-side clients and future sellers for a standard referral fee. Referrals are prioritized based on agent participation in our network." Trusty claims to provide a Pre-MLS "service" to brokers and consumers where: "Trusty aggregates upcoming listings from homeowners and agents in your market, ensuring you don’t miss an opportunity to show your clients exciting homes that may never reach the MLS." However, this is not true. Trusty is not a marketplace, and it is not an MLS service - it is a broker like any other.

More importantly, Trusty is an active licensed real estate entity that does not engage in actual real estate broker services. Trusty systematically applies pay-to-play bias towards all Realtor matching results, meaning, only Realtors that have agreed to collude and pay a referral fee are matched with consumers.

Colluding Realtors only sign-up with Trusty shell brokerage because the price of the blanket referral fee can be easily incorporated into their client's agreement with excessive commissions.

Trusty Homes receives a low Editor's rating because this service is a biased hub-and-spoke broker-to-broker collusion scheme, that falsely claims to provide an independent and unbiased service of matching consumers with agents as well as a false listing aggregator marketplace.

Genuine Value of Pre-MLS Listings

There is, of course, genuine value in Pre-MLS listing services. Such a service allows consumers to list homes off MLS to gauge interest, gain more time on the market, and potentially avoid some of the selling costs by finding a buyer before posting a full listing on the MLS with a listing agent. At Geodoma, we highly recommend Selling Later to consumers, as one such progressive genuine service. Selling Later is a trustworthy Pre-MLS marketplace that offers full transparency to consumers. Selling Later is not a brokerage, and it is built on the solid ideals of strong privacy and consumer interests. We asked Selling Later how they describe their offering vs the Trusty Labs brokerage scheme. Here is what they told us:

"The biggest difference between Trusty Labs and Selling Later is consumer choice and public access. Trusty Labs is a pay-to-play referral program. They bait consumers with off-market properties and then profit from kickbacks paid by the network of colluding agents. Every home pre-listed on Selling Later is visible to the general public. The only time we request someone to create an account is when they want to message a home seller, and that is solely to prevent solicitation. Selling Later is 100% seller choice, we help educate consumers on all options and then let them decide how and when to sell based on what works best for them."

Selling Later continues to say, "Trusty Labs is no different than any other shell brokerage, where the seller is essentially being used as bait to bring in buyers who are sold as leads to random third-party agents. With Trusty, the seller has fewer buyers looking at the home, fewer offers, and everyone will likely pay higher Realtor commissions due to hidden kickbacks vs listing a home on the MLS with a competitive agent."

Damages of Broker-to-Broker Collusion

Trusty operates on a pay-to-play methodology to collect junk fees that needlessly make home buying and selling more expensive. In this scheme, consumers are no longer in the driver's seat, but instead, are traded as a commodity between licensed brokers.

Trusty plays junk fees down claiming that the kickback is "standard" and rigidly locks every participating Realtor into kickbacks with an agreement that restrains free trade. As a licensed real estate entity that doesn’t perform any real estate services or take any responsibility for the transaction, this scheme operates to unlawfully allocate consumers and bypass RESPA anti-kickback regulations through a "shell" entity. Trusty scheme operates on a false notion that all buyer agents' and listing agents' commissions are the same, where no Realtor in the Trusty scheme truly competes for consumers on pricing.

Consumer brokering is an act of selling information of potential home buyers and home sellers (paid referrals) between real estate brokers, in exchange for a cut of a broker’s commission. Brokers on each side of the adopted scheme, cause direct damage to the real estate representation market with reverse competition, anticompetitive market allocation, price-fixing, lack of competition, limited choices to consumers, unnecessary high commissions, and improperly negotiated fees. A referring broker in this scheme does not compete with referred brokers, instead, Trusty administers a series of agreements that restrain free trade, disguised as Realtor matching services.

12 C.F.R. § 1024.14(g)(1)(v) (Regulation X) and RESPA 12 U.S.C. § 2607(c)(3) narrowly allow payments pursuant to cooperative brokerage and referral arrangements between real estate agents and real estate brokers. This limited exemption on kickbacks only applies to fee divisions within real estate brokerage arrangements when all parties are acting in a real estate brokerage capacity. Trusty shell entity does not act in a brokerage capacity, in fact, this entity willfully chooses to disengage from offering real estate representation services to consumers, as the core premise to create successful collusion through interstate wire communication to further the scheme. Wire fraud is financial fraud involving the use of any telecommunications or information technology.

Real estate transaction is a rare, high-value, and high-risk-aversion experience that is easily subjected to unlawful kickbacks, especially with the use of the Internet. Consumers are often subjected to high commissions and hidden referral fees without a full understanding that these fees increase their commissions and result in a lower quality of service. Whenever any double-dealing Realtor agrees to pay these massive kickbacks, he or she is unable to offer full and competitive representation services to anyone. Trusty does not cater to honest Realtors, it only caters to Realtors willing to cheat their clients out of full services, and willing to share private information about their clients' transactions with the scheme.

Trusty antitrust and consumer protection violations are not harmless. Realtors who attempt to compete for consumers on fair terms and competitive pricing are at a massive disadvantage in this environment. As a result of broker-to-broker collusion, consumers end up getting steered toward a limited pool of dishonest Realtors and overpay for commissions. Consumers’ private transaction information is always shared with a referring broker that requires it to be disclosed to calculate the referral fees to be paid at the close of each transaction.

Consumers, of course, pay for this abuse with higher costs of commissions that, eventually, make it directly into their new mortgages and cause significant losses of net equity from a home sale.

In reality, Trusty is a 100% biased, pay-to-play collusion steering mechanism between licensed brokers, that costs consumers tens of thousands compared in inflated commissions compared to open market savings. Trusty specifically steers consumers into the network in exchange for massive kickbacks pre-negotiated in advance. Trusty operates on false notions that "buyer agents work for free" and that all commissions are "standard" to justify a "standard" referral fee.

There are numerous reasons why consumers are wise to avoid the Trusty scheme, but probably the most important reason is that the lack of transparency and honesty is contagious. Trusty scheme attracts ONLY double-dealing Realtors who are willing to break a host of federal antitrust laws, and unwilling to compete for consumers with transparency. An unethical Realtor will always find a way to turn the most important transaction into a self-dealing proposition - to collect a bigger commission check faster without any regard for what is truly a good deal for their clients.

Why Does Trusty Engage in Collusion?

Plain agreements among competitors to divide sales territories or assign customers are almost always illegal. These arrangements are essentially agreements not to compete.

Trusty engages in consumer allocation because it is an active real estate entity that refuses to compete with other real estate agents who patriciate in the scheme. This dynamic is better known as a hub-and-spoke conspiracy. In a hub-and-spoke type conspiracy, all Realtor commissions are set at the same amount for all Realtors, where none of the "partner agents" compete with one another on pricing at all. Trusty scheme produces absolutely no tangible service as a licensed broker to anyone and instead delivers inflated prices and lower quality of service. The scheme originates as a conspiracy to restrain trade and to funnel consumers toward the scheme and away from the open market. There are hundreds of thousands of highly competitive Realtors who offer great savings and great service, and they refuse to pay kickbacks or collude with Trusty shell brokerage.

The illicit kickback is the reason why Trusty colludes with Realtors outside their firm. ALL consumers and ALL legitimate Realtors are scammed by Trusty, even if the experience may seem "good enough" because collusion is a faulty shortcut to genuine open competition between Realtors. Federal laws require all Realtors to compete for consumers and to deliver a tangible service, a simple test Trusty brokerage entity decisively fails. Open competition is at the core of our free and independent society everywhere in America.

The Realtor commissions in the United States have long suffered from the "standard" 6% myth and the false notion that "buyer agents work for free." Trusty is a direct extension of these uncompetitive, unethical, and unlawful notions. ALL Realtors who participate in the Trusty scheme are engaged in plain collusion, where each Realtor knows that Trusty shell brokerage will not compete at all, in exchange for a blanket kickback from the home sale or a home purchase. The Sherman Act imposes criminal penalties of up to $100 million for a corporation and $1 million for an individual, along with up to 10 years in prison for each count. Persons found guilty of wire fraud under federal law face fines up to $250,000 for individuals and up to $500,000 for organizations, subject to imprisonment of not more than 20 years. There are additional penalties of 30 years imprisonment and a million-dollar fine if the wire fraud involves a financial institution. These penalties are per count, which means that each electronic communication can be considered as a separate count. No legitimate Realtor will ever willingly allow themselves to be exposed to such massive liability.

The best, highly-experienced, well-educated, law-abiding, honest, and ethical Realtors will never participate in collusion because it is a felony that carries massive penalties. The best Realtors can recognize collusion as wrong because they respect the true value of honest negotiations.

When Trusty refuses to compete with these brokers and instead organizes "partner agents" into a network, it breaks an entire host of basic open commerce principles that guide our open and fair markets. Moreover, Trusty extends this conspiracy all across the United States via its website, making the scheme highly damaging due to the scaled use of the Internet to transmit collusion. The Internet, like any other scaled telecommunications medium, can be used to transmit open competition just as easily as pay-to-play fraud.

Most consumers do not know that Trusty Labs is a licensed real estate brokerage because the nature of the scheme requires this information to be deliberately hidden. The Trusty Homes scheme is built entirely on false advertising to deliberately deceive consumers by offering them services of finding homes as a Pre-MLS listing aggregator. This shell broker presents itself as an unbiased marketplace, but it is a real estate broker that engages in unlawful activities under federal laws. The short answer is: Trusty's intent to allocate consumers as a secret real estate shell entity is directly tied to the kickbacks it receives from the "partner agents." This dynamic is a product of the restraint of genuine competition. The "standard commissions" problem in the residential real estate sector can only be fixed legally by encouraging Realtors to set and advertise competitive prices to consumers at scale without paying any kickbacks.

Where does Trusty operate?

Trusty currently operates in select areas across United States.