Compare NAEBA and Trusty

For Sellers

Not Applicable
0
No Rates
NAEBA Referral Service, Inc. does not provide real estate referrals for sellers.

For Sellers

Partner Agents
10%-35%
Referral Fee
Trusty Homes does not provide real estate services to home sellers. Instead, this company colludes with various real estate agents in exchange for kickbacks. Trusty Homes takes a 10% to 35% kickback from the net commission earned by the colluding Realtor. Collusion between any real estate entities is a felony.

For Buyers

Referred Agents
25%-40%
Referral Fee
NAEBA Referral Service, Inc. does not provide real estate services to home buyers. Instead, this company matches consumers with various real estate agents in exchange for an estimated 25%-40% referral fee. NAEBA Referral Service, Inc. results suffer from pay-to-play bias because the network does not match consumers with agents unwilling to pay 25%-40% of their commission back to NAEBA.

For Buyers

Partner Agents
10%-35%
Referral Fee
'Trusty Homes does not provide real estate services to home sellers. Instead, this company colludes with various real estate agents in exchange for kickbacks. Trusty Homes takes a 10% to 35% kickback from the net commission earned by the colluding Realtor. Collusion between any real estate entities is a felony.
Question: What is the difference between NAEBA and Trusty?
Answer: Both NAEBA and Trusty function as a referral fee network that enables broker-to-broker collusion with use of blanket referral agreements.
Compare NAEBA and Trusty for home buying and selling. Geodoma is an impartial and an open resource focused on trending real estate services, portals and start-ups.

First published: 05 December 2024
Last updated: 05 December 2024

Buying and Selling with NAEBA

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

NAEBA) is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


NAEBA claims that it is a professional organization of real estate buyer agents and buyer brokers who only represent home buyers, designed with consumers in mind, but this is not true.

NAEBA is an intricate web of For-Profit (Business) Corporations and brokerages designed to collect referral fees from all transactions it originates. NAEBA Referral Service, Inc. provides referrals to brokers for an undisclosed fee, it does not represent consumers.

NAEBA Pricing

NAEBA revenue comes from referral fees, dues, and sale of user information to real estate brokers.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

NAEBA Editor's Review:

National Association of Exclusive Buyer Agents (NAEBA) operates as a Non-Profit corporation. Further, NAEBA Referral Service, Inc. is a 100% NAEBA-owned Domestic For-Profit (Business) Corporation in Arizona No 19566663 operating under a separate Tax ID with Gea Elika as its Director and Kenneth Reid as President. NAEBA Referral Service, Inc. operates a for-profit brokerage called Buyer's Broker of Arizona working under a License Number CO656331000 with a designated real estate broker Kenneth Reid. Why such a complicated web of companies?

NAEBA claims that it is a professional organization of real estate buyer agents and buyer brokers who only represent home buyers, designed to educate consumers.

In reality, NAEBA is an intricate web of For-Profit (Business) Corporations and brokerages designed to collect referral fees from all transactions it originates.

NAEBA Referral Service, Inc. provides referrals to brokers for an undisclosed fee, most likely set anywhere between 25%-40% of the agent's entire commission.

In this process, NAEBA makes a few dozen referrals each year in exchange for a lucrative payout. In 2016 NAEBA Non-Profit brought in $522,261 in revenue; where membership dues account for only $24,583. In the same year Non-Profit claimed additional $431,010 in revenue, classified as a Miscellaneous, this amount comes directly from NAEBA Referral Service, Inc., where office expenses are further split 50/50 and salaries are billed by the hour for actual hours.

In 2016 NAEBA Non-profit Corporation spent 82% of its revenue, or $483,192 for salaries, employee benefits, and other expenses. It is unclear what additional revenue NAEBA Referral Service, Inc. keeps on its own books without an obligation to publically disclose full amount as a private For-Profit Corporation.

These financial incentives clearly point to the process of collecting referral fees as the primary reason for NAEBA operations.

NAEBA collects fees where "agents only pay if there are a match and the consumer purchases a property." There are a number of problems with this process and, eventually, consumers end up paying higher commissions when working with real estate agents that NAEBA recommends.

When consumers submit information to NAEBA, this information is simply sold to real estate agents who are willing to pay for it with 25%-40% share of their commission.

This fee makes it hardly a free service for anyone since referral fees are inevitably passed down to consumers. More importantly, NAEBA applies this pay-to-play bias towards all matching results, meaning, only real estate agents that have agreed to pay a referral fee are displayed in match results for consumers.

NAEBA further audits all transactions because it needs to find out how much money real estate agents receive in commissions, inevitably collecting private details of consumer’s agreement for home purchase or sale.

NAEBA plays fees down to consumers while it rigidly locks every participating real estate agent into a referral fee attached to the back-end of every contract. As a licensed real estate agent that doesn’t perform any real estate services, or takes any responsibility for the transaction, it is not entirely clear how this process works under the Business and Professions Code in Arizona.

Clearly, real estate agents only sign-up with NAEBA because the price of the referral fee can be easily incorporated into their client’s agreement by way of excessive commissions. NAEBA receives the lowest score because this service is clearly biased and it claims to provide the complete opposite of what it actually does. NAEBA claims to help buyers, but in reality, it only makes the home buying process more expensive with unnecessary fees.

The best proof of NAEBA's flawed model comes from that fact that it remains absolutely silent on the issue of Buyer's Rebates. Why? Simply because informing consumers about these actionable savings eats directly into NAEBA’s bottom line – if agents that NAEBA recommends beginning to offer consumers fair pricing and rebates, NAEBA would no longer be able to collect excessive referral fees as part of its business.

Buyers should avoid using NAEBA referral service and negotiate directly with real estate agents for a competitive representation, or use services that offer consumers a clearly-defined 0% referral fee structure.

Where does NAEBA operate?

NAEBA currently operates in select areas across United States.

Buying and Selling with Trusty

WARNING: Unlawful Kickbacks, Broker-to-Broker Collusion, False Marketing, Wire Fraud, Price Fixing.

Trusty) is a broker-to-broker collusion scheme, where "partner agents" unlawfully agree to pay massive kickbacks to receive your information and engage in market allocation, consumer allocation, false advertising, unlawful kickbacks, wire fraud, and price-fixing practices in violation of, inter alia, 18 U.S.C. § 1346, 18 U.S.C. § 1343, 15 U.S.C. § 1, 15 U.S.C. § 45, 12 U.S.C. § 2607, 12 C.F.R. § 1024.14. As a consumer, you will always significantly overpay for Realtor commissions subject to hidden kickbacks and pay-to-play steering promoted in this scheme.

United States federal antitrust laws prohibit consumer allocation and blanket referral agreements between real estate companies.

Be smart; do not allow your information to be "sold as a lead" to a double-dealing Realtor in exchange for massive commission kickbacks paid from your future home sale, or your future home purchase.


Trusty is a broker-to-broker collusion scheme that allocates home buyers and sellers to a network of colluding Realtors through a "shell" real estate entity. When consumers submit information on the Trusty website, this information is sold in exchange for an undisclosed fee with real estate agents in a process known as a pay-to-play steering and a "blind match." Trusty, a California state brokerage, unlawfully allocates consumers with various Realtors as a hub-and-spoke conspiracy that inflates real estate commissions.

Trusty Pricing

Trusty fees come from Realtor commission kickbacks. All colluding buyer agents pay a 25% blanket referral fee for qualified buyers who close on any property. All colluding listing agents pay a 35% blanket referral fee for eligible sellers upon closing any home listing. All colluding Realtors pay a 10% blanket referral fee on any Trusty Exclusive Property purchased by their existing clients.

Listing Services

  • This Service Does Not Represent Sellers

Buyer's Agent Services

  • This Service Does Not Represent Buyers

Trusty Editor's Review:

Trusty Labs, Inc. (dba Trusty, Trusty Homes) is a licensed real estate firm in the State of California License No. 01527508 operates as a "shell" broker to collect an undisclosed referral fee, set at 10% to 35% from the gross commissions, paid by all colluding Realtors in the network, aka Trusty Partner Agents. This fee is inevitably passed down to consumers in a form of inflated real estate commissions when selling or buying any home.

According to the scheme, "Many of our buyer and homeowner clients are unrepresented so we refer to active local agents to help achieve their goals. Trusty refers buy-side clients and future sellers for a standard referral fee. Referrals are prioritized based on agent participation in our network." Trusty claims to provide a Pre-MLS "service" to brokers and consumers where: "Trusty aggregates upcoming listings from homeowners and agents in your market, ensuring you don’t miss an opportunity to show your clients exciting homes that may never reach the MLS." However, this is not true. Trusty is not a marketplace, and it is not an MLS service - it is a broker like any other.

More importantly, Trusty is an active licensed real estate entity that does not engage in actual real estate broker services. Trusty systematically applies pay-to-play bias towards all Realtor matching results, meaning, only Realtors that have agreed to collude and pay a referral fee are matched with consumers.

Colluding Realtors only sign-up with Trusty shell brokerage because the price of the blanket referral fee can be easily incorporated into their client's agreement with excessive commissions.

Trusty Homes receives a low Editor's rating because this service is a biased hub-and-spoke broker-to-broker collusion scheme, that falsely claims to provide an independent and unbiased service of matching consumers with agents as well as a false listing aggregator marketplace.

Genuine Value of Pre-MLS Listings

There is, of course, genuine value in Pre-MLS listing services. Such a service allows consumers to list homes off MLS to gauge interest, gain more time on the market, and potentially avoid some of the selling costs by finding a buyer before posting a full listing on the MLS with a listing agent. At Geodoma, we highly recommend Selling Later to consumers, as one such progressive genuine service. Selling Later is a trustworthy Pre-MLS marketplace that offers full transparency to consumers. Selling Later is not a brokerage, and it is built on the solid ideals of strong privacy and consumer interests. We asked Selling Later how they describe their offering vs the Trusty Labs brokerage scheme. Here is what they told us:

"The biggest difference between Trusty Labs and Selling Later is consumer choice and public access. Trusty Labs is a pay-to-play referral program. They bait consumers with off-market properties and then profit from kickbacks paid by the network of colluding agents. Every home pre-listed on Selling Later is visible to the general public. The only time we request someone to create an account is when they want to message a home seller, and that is solely to prevent solicitation. Selling Later is 100% seller choice, we help educate consumers on all options and then let them decide how and when to sell based on what works best for them."

Selling Later continues to say, "Trusty Labs is no different than any other shell brokerage, where the seller is essentially being used as bait to bring in buyers who are sold as leads to random third-party agents. With Trusty, the seller has fewer buyers looking at the home, fewer offers, and everyone will likely pay higher Realtor commissions due to hidden kickbacks vs listing a home on the MLS with a competitive agent."

Damages of Broker-to-Broker Collusion

Trusty operates on a pay-to-play methodology to collect junk fees that needlessly make home buying and selling more expensive. In this scheme, consumers are no longer in the driver's seat, but instead, are traded as a commodity between licensed brokers.

Trusty plays junk fees down claiming that the kickback is "standard" and rigidly locks every participating Realtor into kickbacks with an agreement that restrains free trade. As a licensed real estate entity that doesn’t perform any real estate services or take any responsibility for the transaction, this scheme operates to unlawfully allocate consumers and bypass RESPA anti-kickback regulations through a "shell" entity. Trusty scheme operates on a false notion that all buyer agents' and listing agents' commissions are the same, where no Realtor in the Trusty scheme truly competes for consumers on pricing.

Consumer brokering is an act of selling information of potential home buyers and home sellers (paid referrals) between real estate brokers, in exchange for a cut of a broker’s commission. Brokers on each side of the adopted scheme, cause direct damage to the real estate representation market with reverse competition, anticompetitive market allocation, price-fixing, lack of competition, limited choices to consumers, unnecessary high commissions, and improperly negotiated fees. A referring broker in this scheme does not compete with referred brokers, instead, Trusty administers a series of agreements that restrain free trade, disguised as Realtor matching services.

12 C.F.R. § 1024.14(g)(1)(v) (Regulation X) and RESPA 12 U.S.C. § 2607(c)(3) narrowly allow payments pursuant to cooperative brokerage and referral arrangements between real estate agents and real estate brokers. This limited exemption on kickbacks only applies to fee divisions within real estate brokerage arrangements when all parties are acting in a real estate brokerage capacity. Trusty shell entity does not act in a brokerage capacity, in fact, this entity willfully chooses to disengage from offering real estate representation services to consumers, as the core premise to create successful collusion through interstate wire communication to further the scheme. Wire fraud is financial fraud involving the use of any telecommunications or information technology.

Real estate transaction is a rare, high-value, and high-risk-aversion experience that is easily subjected to unlawful kickbacks, especially with the use of the Internet. Consumers are often subjected to high commissions and hidden referral fees without a full understanding that these fees increase their commissions and result in a lower quality of service. Whenever any double-dealing Realtor agrees to pay these massive kickbacks, he or she is unable to offer full and competitive representation services to anyone. Trusty does not cater to honest Realtors, it only caters to Realtors willing to cheat their clients out of full services, and willing to share private information about their clients' transactions with the scheme.

Trusty antitrust and consumer protection violations are not harmless. Realtors who attempt to compete for consumers on fair terms and competitive pricing are at a massive disadvantage in this environment. As a result of broker-to-broker collusion, consumers end up getting steered toward a limited pool of dishonest Realtors and overpay for commissions. Consumers’ private transaction information is always shared with a referring broker that requires it to be disclosed to calculate the referral fees to be paid at the close of each transaction.

Consumers, of course, pay for this abuse with higher costs of commissions that, eventually, make it directly into their new mortgages and cause significant losses of net equity from a home sale.

In reality, Trusty is a 100% biased, pay-to-play collusion steering mechanism between licensed brokers, that costs consumers tens of thousands compared in inflated commissions compared to open market savings. Trusty specifically steers consumers into the network in exchange for massive kickbacks pre-negotiated in advance. Trusty operates on false notions that "buyer agents work for free" and that all commissions are "standard" to justify a "standard" referral fee.

There are numerous reasons why consumers are wise to avoid the Trusty scheme, but probably the most important reason is that the lack of transparency and honesty is contagious. Trusty scheme attracts ONLY double-dealing Realtors who are willing to break a host of federal antitrust laws, and unwilling to compete for consumers with transparency. An unethical Realtor will always find a way to turn the most important transaction into a self-dealing proposition - to collect a bigger commission check faster without any regard for what is truly a good deal for their clients.

Why Does Trusty Engage in Collusion?

Plain agreements among competitors to divide sales territories or assign customers are almost always illegal. These arrangements are essentially agreements not to compete.

Trusty engages in consumer allocation because it is an active real estate entity that refuses to compete with other real estate agents who patriciate in the scheme. This dynamic is better known as a hub-and-spoke conspiracy. In a hub-and-spoke type conspiracy, all Realtor commissions are set at the same amount for all Realtors, where none of the "partner agents" compete with one another on pricing at all. Trusty scheme produces absolutely no tangible service as a licensed broker to anyone and instead delivers inflated prices and lower quality of service. The scheme originates as a conspiracy to restrain trade and to funnel consumers toward the scheme and away from the open market. There are hundreds of thousands of highly competitive Realtors who offer great savings and great service, and they refuse to pay kickbacks or collude with Trusty shell brokerage.

The illicit kickback is the reason why Trusty colludes with Realtors outside their firm. ALL consumers and ALL legitimate Realtors are scammed by Trusty, even if the experience may seem "good enough" because collusion is a faulty shortcut to genuine open competition between Realtors. Federal laws require all Realtors to compete for consumers and to deliver a tangible service, a simple test Trusty brokerage entity decisively fails. Open competition is at the core of our free and independent society everywhere in America.

The Realtor commissions in the United States have long suffered from the "standard" 6% myth and the false notion that "buyer agents work for free." Trusty is a direct extension of these uncompetitive, unethical, and unlawful notions. ALL Realtors who participate in the Trusty scheme are engaged in plain collusion, where each Realtor knows that Trusty shell brokerage will not compete at all, in exchange for a blanket kickback from the home sale or a home purchase. The Sherman Act imposes criminal penalties of up to $100 million for a corporation and $1 million for an individual, along with up to 10 years in prison for each count. Persons found guilty of wire fraud under federal law face fines up to $250,000 for individuals and up to $500,000 for organizations, subject to imprisonment of not more than 20 years. There are additional penalties of 30 years imprisonment and a million-dollar fine if the wire fraud involves a financial institution. These penalties are per count, which means that each electronic communication can be considered as a separate count. No legitimate Realtor will ever willingly allow themselves to be exposed to such massive liability.

The best, highly-experienced, well-educated, law-abiding, honest, and ethical Realtors will never participate in collusion because it is a felony that carries massive penalties. The best Realtors can recognize collusion as wrong because they respect the true value of honest negotiations.

When Trusty refuses to compete with these brokers and instead organizes "partner agents" into a network, it breaks an entire host of basic open commerce principles that guide our open and fair markets. Moreover, Trusty extends this conspiracy all across the United States via its website, making the scheme highly damaging due to the scaled use of the Internet to transmit collusion. The Internet, like any other scaled telecommunications medium, can be used to transmit open competition just as easily as pay-to-play fraud.

Most consumers do not know that Trusty Labs is a licensed real estate brokerage because the nature of the scheme requires this information to be deliberately hidden. The Trusty Homes scheme is built entirely on false advertising to deliberately deceive consumers by offering them services of finding homes as a Pre-MLS listing aggregator. This shell broker presents itself as an unbiased marketplace, but it is a real estate broker that engages in unlawful activities under federal laws. The short answer is: Trusty's intent to allocate consumers as a secret real estate shell entity is directly tied to the kickbacks it receives from the "partner agents." This dynamic is a product of the restraint of genuine competition. The "standard commissions" problem in the residential real estate sector can only be fixed legally by encouraging Realtors to set and advertise competitive prices to consumers at scale without paying any kickbacks.

Where does Trusty operate?

Trusty currently operates in select areas across United States.