Compare Zillow and Torii Homes
For Buyers
Answer: Zillow is a Multiple Listing Services (MLS) aggregator while Torii Homes is a buyer’s real estate agent and a referral fee network
Buying and Selling with Zillow
Zillow is an MLS Aggregator that allows buyers and sellers to list homes and find out what local homes are available for sale. Zillow aggregates home listing data from thousands of private MLS databases across the United States.
By making this otherwise unavailable information to consumers, Zillow creates a positive value-added experience with local results for the majority of available listings.
Zillow generates revenue with ads using Zillow Group’s Premier Agent and Premier Broker programs.
Zillow Pricing
Zillow does not offer paid services to consumers directly, instead, the portal generates revenue with ads and referral fees from real estate brokers.
Listing Services
- This Service Does Not Represent Sellers
Buyer's Agent Services
- This Service Does Not Represent Buyers
Zillow Editor's Review:
This review is focused on Zillow as an MLS aggregator, separate from the referral fee network (Zillow Premier Broker) and (Zillow Instant Offers). Two separate reviews are assigned to Zillow Premier Broker and Zillow Instant Offers programs. As an MLS aggregator, Zillow benefits real estate consumers with highly accurate MLS data and home value estimates.
Today, most consumers ready to buy or sell real estate begin their search on the Internet. This is a logical first step that can help identify similar properties, pricing budget to help make the correct decision about buying or selling real estate. Zillow is one of the main and most well-known sources of such information. Zillow analyzes property values, aggregates data and displays results that make sense to seasoned real estate professionals as well as newbie home buyers and sellers.
Undeniably, Zillow, has a great wealth of aggregate MLS property information, an easy-to-use interface, valuable neighborhood information, excellent user reviews and a wide array of real estate-related services, articles, and forums. Zillow is one of the top real estate platforms in the United States and will likely remain there with acquisitions of Trulia.com, Streeteasy.com, and RealEstate.com “mirror” platforms. The chances are that a consumer either buying or selling a home uses Zillow platform or one of its affiliates as part of their real estate transaction experience.
Zillow is technically free, but Zillow is funded with advertising and referral fees. Zillow advertising costs vary by ZIP code, cost per impression and Premier Broker referral fees are currently hidden from consumers. Agents that sign-up for their Premier Agent program "get in front of buyers and sellers in the largest online real estate network."
This fact ultimately means that real estate agent recommendations provided to real estate consumers by Zillow are biased. Those agents that pay Zillow for Premier Agent accounts consistently show up first in their search results without a clear indication of Premier status. Thus, an agency at the top may or may not be the best choice, yet Zillow implies to its users that it is.
As of 2019, Zillow has further turned to “broker mentality” against consumers with an introduction of Zillow Premier Broker and Zillow Instant Offers programs. Both of these programs effectively take Zillow into a middle-man real estate broker category, and away from an independent portal. Zillow had designed these programs to “trade consumers as leads” and push buyers and sellers onto a select group of real estate agents in exchange for hidden referral fees.
Unlike the Premier Agent program, where agents simply pay for ads, Premier Broker is a pay-for-play lead generator pipeline that qualifies consumers as a service.
This literally means that Zillow qualifies consumers into a commodity where agents buy that commodity; Zillow calls this a “flexible” payment option. Zillow CEO states that “it simplifies selling process because it de-risks the purchase decision for advertisers.” There is no upfront fee to brokers when they receive consumers info as validated leads, so there is no risk to the broker if they quote a consumer a "standard" commission – if the broker doesn’t get the business, they move on to the next validated lead with their overpriced commission offerings.
Like any other limited agent referral network of agents who are willing to pay “industry standard performance advertising expense” the only job for Zillow here is to push a few agents onto consumers en masse. With even a small percent success rate, each time Zillow converts consumers into leads, it receives thousands or tens of thousands in referral fees, typically set at 25%-40% of the commission. This business model is called reverse competition, where Zillow still refuses to acknowledge the exact amount in referral fees it receives from this new program.
The only way real estate agents are able to pay 25%-40% of their commission to Zillow is to either reduce service or jack up the price. Consumers should be careful not to provide their complete information to Zillow including name, email and a phone number in order to avoid being "sold as leads" to random real estate brokers.
Where does Zillow operate?
Buying with Torii Homes
Torii Homes is a buyer's agent and a referral fee network that offers homebuyer’s refunds in select service areas. Torii Homes typically credits the buyer's refund savings against the miscellaneous transaction costs such as loan origination fees, appraisal fees, title search, title insurance, surveys, deed-recording fees, and credit report charges.
Torii Homes does not credit the buyer's refund savings against property taxes, homeowner's insurance, transfer taxes, interest, mortgage points (optional fees paid directly to a lender in exchange for a reduced interest rate.) orii Homes does not credit the buyer's refund savings against any recurring costs.
After the miscellaneous transaction costs are paid for, Torii Homes keeps the rest of the Buyer’s Agent Commission as a fee for representing buyers in the home purchase.
Torii Homes Pricing
Torii Homes offers homebuyers approximately 20%-30% of the Buyer’s Agent Commission as savings.
Listing Services
- This Service Does Not Openly Advertise to Home Sellers
Buyer's Agent Services
- Find the Property
- Accept and Deliver All Offers and Counteroffers
- Recommend Other Professionals
- Attend Inspection Services
- Schedule Private Showings
- Negotiate Needed Repairs
- Closing Duties
Torii Homes Editor's Review:
Torii Homes is a tech-enabled real estate brokerage. Torii Homes claims that it costs nothing to use the service: “The seller of a home pays the real estate commission, which we then put toward your closing costs. You don't pay Torii anything for our help.” This is false and misleading advertising because buyer’s agents never work for free. A recent settlement between NAR and US-DOJ prohibits licensed real estate brokers from making a claim that their services are offered for free.
The cost of hiring a buyer’s agent is always incorporated into the homebuyer’s final mortgage sum. As a buyer’s agent, Torii Homes is paid with a percentage of the home sale, Buyer's Agent Commission (typically offered at 2.5%-3% by the seller) and it contributes 20%-30% of this total amount to the buyer as a way to financially compete for buyer’s business.
Torii Homes provides homebuyers with a licensed expert real estate agent who helps with the home search, scheduling/attending showings, preparing a home purchase offer, and price negotiations.
Torii Partner Agents
Torii Partner Agents Referral Network (Torii Partner Agents) is a referral process that connects buyers with third-party real estate agents in exchange for an undisclosed blanket referral fee. Torii Partner Agents are not employed by Torii Homes, however, Torii Homes maintains a set of pre-arranged price-fixing agreements with random Partner Agents, claiming to offer consumers savings.
The price-fixing agreements between Torii Homes and Torii Partner Agents are presented to homebuyers as blanket incentives of $1,000 in buyer commission rebates.
Torii Partner Agents are employed by, or work with their independent brokerages, are referred by Torii Homes at their own discretion, as a blind match. Torii Homes keeps the referral fee amount it receives from these brokers hidden. This practice is highly deceptive and is designed to deceive consumers to utilize Torii Homes as a price-fixing scheme to receive savings from competing brokers.
A blanket incentive of $1,000 is presented before consumers as savings, but the cost of the referral fee always works against homebuyers. The blanket referral fee between Torii Homes and Torii Partner Agents is hidden in the final cost of commissions. This practice results in an inefficiency known as reverse competition between brokers and price-fixing. Ultimately, price fixing and kickbacks result in a lower quality of service or higher commissions paid by the homebuyers.
By engaging with Torii Homes, homebuyers authorize them to share personal information and home search history with any Partner Agent, regardless if a consumer wants to work with a Torii Homes agent directly.
Torii Homes dictates that Partner Agent rebates $1,000 of their commission as means to allocate homebuyers to other brokers. In the United States, all independent brokerage fees are always negotiable and each real estate agent establishes its own policy for a fee structure, amount of commissions, and issuing rebates to consumers.
Price fixing is firmly prohibited by federal antitrust legislation. To fix, control, recommend, suggest or maintain commission rates, rebates, and fees for other agents' services is an improper practice.
In summary, Torii Homes offers a legitimate buyer's refund to consumers spent against miscellaneous closing costs. However, Torii Homes cannot legally organize competing brokers into a referral fee network because blanket referral agreements, price-fixing, consumer allocation, and market allocation between licensed real estate brokers in the United States are prohibited.